Seriously FUN Swim Schools

Baby Swimming | Kids Swimming | Swim Academy | Swim School Franchise

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In the beginning there was J.M. Swimming Schools
Started in 1990 by Janet Madden, the idea came to Janet after being volunteered by son Jonathon to help out at his school swim lessons. There was a gap in the market for private swim lessons with small classes and personal service.

A Caring Culture
You can’t fake caring and we really care, our main thing is the children. Ensuring their safety, well being and enjoyment is our mission. Working hard as a team to provide the best swim lessons in a caring and FUN environment where kids feel safe taking risks so they can learn.

How we’re not different…
» We teach children to swim
» We have small classes
» We run term time and school holiday lessons
» We give out awards for progress
» We’re immune to hot poolside temperatures
» We have an office

We’re different because…
» We treat every child like gold dust
» Parents can talk to us and we really listen
» We’re able to adapt to each child’s needs
» We reward effort with award ceremonies
» We know the secret of making learning FUN
» We make fools of ourselves

Our Vision
Attract and train Teachers and Franchisees who can deliver the Seriously FUN message to as many children and parents as possible.